Friday, September 15, 2017

Blockchain, buzzwords and booths: Digiday's 2017 Dmexco awards - Digiday


Blockchain, buzzwords and booths: Digiday's 2017 Dmexco awards
Digiday
Weirdest ad tech buzzword: “Blockchain ad stack.” The ad tech world loves to borrow from the finance sector (programmatic auctions based on stock exchange), and blockchain is the latest inherited concept. No one truly understands whether it can do what ...



from blockchain - Google News