Tuesday, June 19, 2018

IBM, Mediaocean Partner to Tackle Ad Industry Opacity with Blockchain - Coindesk


Coindesk

IBM, Mediaocean Partner to Tackle Ad Industry Opacity with Blockchain
Coindesk
IBM iX – Big Blue's digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world. The consortium, which has already signed up major brands ...

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