Wednesday, July 11, 2018

IBM, Mediaocean announce blockchain consortium to tackle what's wrong with ad tech - MarTech Today


MarTech Today

IBM, Mediaocean announce blockchain consortium to tackle what's wrong with ad tech
MarTech Today
A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip, Kochava and MetaX. And now a new ad-focused blockchain consortium has recently been announced by heavyweights ...



from blockchain - Google News